Neurology Launch: Channel Setup & Commercial Execution

The client required hands-on support to translate an inherited channel strategy into reality with a very lean internal team and an aggressive launch timeline, the organization needed experienced operational channel and trade guidance to ensure readiness.

The client sought a partner who could work closely with Market Access and Trade leadership to manage tactical implementation while maintaining alignment with the broader commercial strategy.

CDT worked directly with senior leadership to execute the approved channel strategy and support launch readiness.

• Translated channel strategy into actionable implementation plans
• Collaborated with the existing Trade and Legal Team on contract negotiations and agreement red-lines through execution
• Supported partner onboarding setup and operational workflows
• Ensured alignment across internal and external channel partner teams leading up to and through product launch

• Channel setup completed in alignment with launch timelines
• Improved operational readiness across commercial functions
• Enabled a controlled and efficient product launch